The European Ecolabel stems from the idea of encouraging businesses to launch products and services that are less harmful to the environment. Those products and services are mostly very expensive and are often bought by people who want to clear their conscience.
Which?, a product-testing non-profit organization, composed a panel of experts who have tested those products that may exaggerate their claims of being ‘ecological’.
This panel found no convincing evidence to show that products of the Belgian Ecover, the Green Force, Tesco, etc. are ‘greener’ (read: ‘cleaner’) than products of other market leaders. Therefore Which? questioned the "greenness" of several products.
Ecolabels protested the findings of the survey. (The Independent)
Ellen De Medts
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