Wines, costing $25 of more, with an ecolabel are on average 7% cheaper, then before they had an ecolabel. Cheaper wines don’t have an impact from ecolabels. Wines made from organic grown grapes, who don't have an ecolabel are 13% more expensive then similar wines who aren’t made from organic grown grapes. But only a third of the vintners advertise their organically grown grapes, because for some reason costumers don’t like wines with organically grown grapes. However this hasn’t stopped wine grape growers from using sustainable agricultural methods.
I think it's a strange thing, because you would expect that prices go up if they had an ecolabel, because of the extra efforts the producers did in the production process. That this is just the case with the high class wines is also strange, apparently rich people really want wines treated the old fashion way, even if it's no good for the environment.
I think it's a strange thing, because you would expect that prices go up if they had an ecolabel, because of the extra efforts the producers did in the production process. That this is just the case with the high class wines is also strange, apparently rich people really want wines treated the old fashion way, even if it's no good for the environment.
Bert De Rycke
In my opinion, it isn't strange that wines with ecolabels are cheaper. I think the producers of eco-friendly wine receive subsidies from government.
BeantwoordenVerwijderenJulie Demasure
I don’t completely agree with you, Julie, because despite the fact that these producers get grants, I would expect that producers of these eco-wines would keep these grants for themselves and thus generate high profits. In my opinion, their starting point is that eco-wines will sell well and that the consumer is willing to pay any price for environmentally friendly wines. So my expectation was that eco-wines would be very expensive.
BeantwoordenVerwijderenEllen De Medts
In my opinion, a consumer won't be willing to pay any price for eco-friendly wine.
BeantwoordenVerwijderenI think most people don't care about the production method of wine, they are only interested in the taste and the price. As the taste of eco-friendly wine is unknown, consumers will only be interested in buying eco-friendly wine when it is low-priced.
Julie Demasure