Nowadays, entering a shop, we are not only overwhelmed by the large variety of products but also by the increased amount of different eco-labels and green ratings. This diversity does not make it any easier for us: as a consumer, we are obliged to make hundreds of decisions every day. Although this complex decision making may cause stress, anxiety and self-doubt, the elimination of all eco-labels is not supported by experts. They emphasize that every market needs competition to keep raising the bar, and so the market of eco-labels does. They strive for an oligopoly with some good, credible labels in order to reduce consumer confusion while attempting to buy sustainable products. But isn’t this the situation created over the last years? Even though new eco-certifications are added every year, both separation of labels into categories and consolidation allows customers to choose among a smaller class of sustainability labels.(Source)
Famke De Ro
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