Green is the new black, which explains the increasing supply of ecolabeled products. But the eco-communication gets corrupted by lies and misunderstanding which causes a perfect Babel of tongues. One needs to develop a sound framework in order to assess the products eco-quality. As I mentioned before a categorization of the ecolabels based on their ecological effect is one way to deal with the problem. The Global Ecolabel Monitor offers another way.
Trevor Bowden is an authority in eco-labeling. An enhancement of the transpiration and accountability of ecolabels is the target he fights for. He claims the local criteria differ too much from each other. Only one global set of standardized criteria makes the ecolabels comparable all over the world. The World Resources Institute (WRI) and Big Room Inc. released the 2010 Global Ecolabel Monitor, a searchable online database helping you to explore the real meaning of an ecolabel.
In my opnion, by using the site 2010 Global Ecolabel Monitor, customers will be able to discover the meaning of ecolabels. Because of this, they will be able to select the sustainable products.
Julie Demasure
sourceJulie Demasure
That's a good thing, but I don't think it's enough. An international organisation, the UN for example, should check all labels and if there standards are high enough, make them international. So everyone knows what they stand for, also people will be able to buy product of which they know are environmentally friendly when they go to foreign countries. After all climate problems are a global phenomenon and not a regional one.
BeantwoordenVerwijderenThe reaction above is mine.
BeantwoordenVerwijderenBert De Rycke