Consumers often search for the most environmentally friendly products, concerned as they are with ecological problems. Ecolabels allow all purchasers to identify them at a glance. But do people really know what all these pictograms refer to? Researchers claim that consumers often interpret labels the wrong way. Even the most common ones. Purchasers think that products covered by a recycle sign are recyclable, which of course is not always the case. It sometimes just means that commodity is manufactured of recycled material. As a result, researchers want to discourage the use of new ecolabels. They claim that the introduction of innovating pictograms such as the carbon footprint will cause confusion when it comes to stress the products' sustainability. I agree with this point of view. The fair-trade products giving the emerging markets the chance to get a fair price, nevertheless will get the big carbon footprint's stigma due to its heavily-polluting air transport. Selecting green products is not always the most sustainable option.
Julie Demasure
Julie Demasure
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